Content & Influencer Solutions
Socially relevant topics such as politics do not fit together with influencer marketing? Think again! We successfully provided evidence of this for the 2019 European elections on behalf of the European Parliament.
Preparing political content in such a way that it reaches the generation of first-time voters, stimulates discourse and motivates them to vote - that was our mission. And who can understand this generation better than someone who reaches them with their content anyway? Together with Lisa Sophie Laurent, Kupferfuchs and AlexiBexi, we brought the multi-week influencer campaign to life. On their own social media channels, the three campaign ambassadors dealt with topics such as network politics, environmental protection and women's rights and promoted the exchange with their young community.
The campaign attracted increased attention and strong engagement within the target group. It has also received much attention within the media landscape.