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Content & Production Solutions

Boot Camp

Adidas Football launched the “360°” football program which took ambitious young footballers from the Berlin streets on a path of personal growth. The program sought to strengthen their core values and to help them reach their highest potential. Responsibility, determination, passion and focus are attributes every player needs.

Cooperation with

The Idea

Five young mentors hailing from similar backgrounds acted as their role models. The 20 talents were coached and mentored in athleticism, technique and tactics but also learned about nutrition, health and sport psychology. The boot camp was being monitored by DFB Coaches and experts and took place at THE BASE Berlin.

The Results

We Are Era documented the program, following the mentors and talents on their journey. The resulting social video series comprised of approx. 15 episodes, exclusively on Facebook and a series of photos by the famous Instagram photographer André Josselin.


episodes produced


mentors acquired


talents supported

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