Content & Production Solutions
“Experience more with the diversity of DUREX” was the motto of our mission for Reckitt Benckiser's condom brand. But how do you get a product line into conversation on digital channels and increase awareness?
Together with our partners Ad Alliance and the media agencies Initiative and Plan.Net, we've developed an eye-catching cross-media branded content campaign. The centerpiece of the campaign was the web series “It's a match”, designed and produced by our studio exclusively for TV Now.
The products and their properties were staged in three episodes on TV Now with passion and humour. Additional content pieces on social media increased awareness for the entertaining series. The case was awarded with the German Media Prize 2020 as the best media idea of the year in the "non-linear video" category.