Content & Influencer Solutions
After musical.ly‘s renaming to TikTok , the social video platform partnered up with us in order to bring its first European community event to life. The event was created to get in touch with new target groups and showcase its platform features.
Our team invited top European influencers to a fashion time machine in Paris. The guests cruised between 80’s and 2080’s on a fully redecorated boat. Many activities inspired the influencers to create content during the seven hours they spent with TikTok. Among the activities: cooking and fashion workshops, a beauty station to get their makeup done, arcade games, a magic show and other performances.
We Are Era enabled the influencers to immerse themselves in an out of this world atmosphere with the event branding. More than 70 guests from all over Europe came together and created content during the event. Only positive feedback came from the event with a remarkable organisation.