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OZON encourages viewers to be eco-active by offering useful information, tips, exciting self-experiments and do-it-yourself ideas.


Educational format on Instagram

The Story

In times of climate strikes and "Fridays for Future„ movements, funk, the German broadcaster, wanted to educate a young target group about topics related to environmental protection, climate change and sustainable lifestyles.

Our team developed and launched an interactive format on Instagram that deals with environmental protection and sustainability issues. The content is prominently supported and hosted by social influencers Fabian Grischkat, Pia Kraftfutter and Jakob Blasel.

OZON has reached many young people through a wide range of content pieces in both the Instagram feed, stories and IGTV. Within the first two weeks, OZON had already gained more than 20,000 subscribers. The format was awarded the German Media Award 2019 and the Jury’s Special Award of the German Film Prize by the Federal Ministry of Economic Affairs and Energy.


funk (ARD/ZDF)


Influencers committed


average likes on a post


followers obtained


Pädagogischer Medienpreis 2019

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