The leading community economy company We Are Era has entered into a partnership with MIPCOM London, playing a key editorial role at the international industry event taking place in late February. The collaboration focuses on the industry’s transition from the Creator Economy towards the Community Economy – and on how community-led content can be scaled, monetised and developed sustainably across platforms.
As a curatorial partner, We Are Era contributes key programme elements and brings a strong line-up of in-house and industry experts to the stage. A central highlight is the co-curated main stage headliner panel “Talent as the Shortcut: How Community-led IP Scales Across Platforms”, featuring Tobias Schiwek, CEO of We Are Era, alongside Julie Bogaert (Head of Creator Partnerships EMEA, Snap Inc.) and Saruul Krause-Jentsch (Head of Podcasts Central Europe, Spotify). The discussion explores how creators and their communities are evolving into strategic IP drivers for global platforms and media companies.
In addition, We Are Era hosts an expert-led roundtable session focused on building sustainable growth models for creator-led content. Speakers include Kristina Petrova (VP Platform Operations & Digital Rights, We Are Era), Esmée Verbogt (Head of Talent, New Kith by We Are Era) and Björn Rohwer (Head of Data & AI, We Are Era). The session brings data-driven insights into community building, platform dynamics and long-term IP development into the heart of the industry dialogue.
Through this partnership, We Are Era reinforces its position as a thought leader in the Community Economy and brings the structural transformation of the global media industry to life at MIPCOM London 2026.
