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We Are Era strengthens its team with the appointment of Ricki Rebecka Petrini as the new Head of Talent Agency Nordics

August 31, 2023


Despite the progress made in Influencer Marketing, there is still untapped potential.

Ricki Rebecka Petrini

The leading influencer network in the Nordics, We Are Era, has appointed Ricki Rebecka Petrini to the role as Head of Talent Agency Nordics. Ricki has several years of experience in prominent roles within the media industry, most recently serving as the Marketing Manager for Sweden at Schibsted.

Ricki boasts an extensive career, particularly within Influencer Marketing from its very beginning. She has contributed with her expertise at Metro Mode, overseeing the curation of social channels, and at, an early provider of one of the country's largest blog networks. Her latest role was as the Marketing Manager at Schibsted. Through her various positions, Ricki has observed the transformation of Influencer Marketing from its early stages to the expansive landscape of today.

"I'm truly excited to embark on this journey with We Are Era. Despite the progress made in Influencer Marketing, there is still untapped potential. I’m really looking forward to delving deeper into this field alongside my new team. Additionally, I have great respect for We Are Era's commitment to value-driven and inclusive communication. I strongly believe that together, we can play a role in creating a more fair and inclusive advertising landscape in Sweden. With a strong desire to support our array of profiles and cultivate sustainable growth, I am confident that exciting opportunities lie ahead. I am enthusiastic, ready to learn, and I am looking forward to starting", Ricki explains.

In her new role as the Head of Talent Agency Nordics, Ricki will be responsible for the development and expansion of the Talent Agency business across the Nordic market, in addition to leading the team of Talent Managers.

"We warmly welcome Ricki Rebecka to the We Are Era family. With her extensive background in the media industry and our mutual dedication to communication that values inclusivity, I am confident that she will greatly benefit our profiles and clients. Additionally, I see her as a key driving force as we move forward in our growth journey", says Marcus Klamming, CEO of We Are Era Nordics.

Ricki will begin her role on September 4th. With her addition, We Are Era is excitedly looking forward to strengthening its position as the leading influencer network in the Nordic region.


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