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We Are Era Automates the Content Marketing business - expands offering with New Platform

March 4, 2024

Corporate

"Beyond Reach", is a new self-service platform that complements We Are Era Nordics' product portfolio and helps media buyers gain unique access to creators and User Generated Content easily and at scale. We Are Era Nordics collaboration with Influeri, has introduced Beyond Reach, a self-service platform that enables advertisers to easily scale multichannel advertising with User Generated Content.

Beyond Reach enables local and global content purchases on all markets. Advertisers gain access to an AI-driven solution that optimizes programmatic UGC advertising, manages content production, usage rights, and payments seamlessly while providing a clear overview of the campaign's results in real-time.

"Beyond Reach is not only a perfect complement to our already strong product portfolio, but it also opens the door to the future of UGC marketing. This platform is a game-changer, offering simple, impactful, and cost-effective marketing with enormous possibilities for both large and small advertisers. With Beyond Reach, creators and advertisers will be able to collaborate better than ever before." says Marcus Klamming, CEO of We Are Era Nordics.

Beyond Reach aims to make it significantly smoother for advertisers and creators to find each other and collaborate at every stage, from research, outreach to payment and results. For over ten years, We Are Era has worked with creating digital marketing campaigns on all major social media platforms. The ability to add UGC combined with automation in significant parts of the buying process will benefit both advertisers and creators, especially in terms of and inclusion and diversity.

“Precision, inclusion, and local relevance are key factors to successful campaigns in today’s social media landscape. With Beyond Reach, we offer greater access to diversity, through micro- and nano creators and the opportunity to engage more communities than ever. The platform takes User Generated Content to a new level both in terms of reach and as an effective tool for more authentic connections with different target audiences," says Betiel Haile, Creative Strategist Lead Nordics at We Are Era.

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