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We Are Era appoints Barbara Zeiss as Chief Product Officer

May 15, 2024

Corporate

We Are Era, Europe's largest hybrid of content studio and talent agency, is expanding its leadership team and bringing Barbara Zeiss on board. The strategist and marketing expert joins as Chief Product Officer, strengthening the management team alongside Tobias Schiwek (CEO), Nancy Julius (COO), Christoph von Schwerin (CFO), and Denis Müller (CSO).

Zeiss brings over 15 years of experience in the marketing and creative industries. She began her career in market research before moving into brand management, product marketing, and audience targeting in the tech, lifestyle, and fashion sectors. She then founded a company specializing in new media marketing, focusing particularly on matchmaking, consulting, and strategic conception of influencer marketing campaigns for NGOs. Additionally, she has provided interim management consulting for head and C-level positions in brands and companies spanning the tech, FinTech, legal tech, GovTech, and energy sectors.

"We've been fortunate to collaborate with Barbara on several projects, and it has worked so well that we've won significant pitches together and elevated existing projects to a new strategic level. I'm thrilled that we were able to secure Barbara for a position on our team. Her zeitgeist, internationality, and keen sense of trends make her the perfect match for our newly created Chief Product Officer role at We Are Era," explains Tobias Schiwek, CEO at We Are Era.

"Getting to know We Are Era's work culture and team on a project basis created the best conditions for us to now embark on long-term paths together. Working here felt like being an employed entrepreneur, which excited me and left me eager for more. The diversity of projects, the symbiosis of creation, data, and tech, as well as the challenge of doing something others aren't, were crucial for me. I look forward to developing new solutions with my team, rooted in data and strategy, that place our clients directly at the heart of vibrant communities and subcultures," says Barbara Zeiss.

In her new role at We Are Era, she is responsible for the strategic development of products and services that enable the company's clients to reach every community and subculture in Europe with the shortest possible path. In 2021, We Are Era laid the groundwork for its repositioning and established a Social Intelligence Hub focused on culture marketing. Leveraging data from millions of channels and content on leading platforms such as TikTok, Instagram, and YouTube, the data-driven expert team provides partners with psycho- and demographic insights and real-time community analyses. The resulting insights and perspectives offer advertisers a better basis for decision-making and security for future campaign planning.

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