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We Are Era appoints Emanuele Martinengo as Managing Director Italy

June 27, 2022

Corporate

The motivation and enthusiasm of my local team inspired me from day one. I really look forward to exciting times ahead of us.

Emanuele Martinengo

Europe's leading talent agency and studio We Are Era appoints Emanuele Martinengo as Managing Director Italy. After four years, Emanuele Martinengo returns to the company where he was the first local employee of We Are Era (formerly Divimove) to set up the local influencer marketing and sales business in Italy. Most recently, he has advised leading brands such as Corona, Uliveto/Rocchetta, and Cellular Line in his role as Executive Sales Manager at Open Influence.

Martinengo has 10 years of industry experience and a proven track-record in digital marketing. As Managing Director at We Are Era's Milan office, he will work closely with a local team of experts including influencer managers, sales managers and producers. The company manages Europe’s largest creator and artist portfolio, including 1,500 top talents such as Me Contro Te, Minimad and Nicolò Balini. Martinengo’s team will focus on expanding the position for talent, content and the marketing of Italian media inventory, influencer marketing campaigns and branded entertainment productions. Most recently, the Milan-based We Are Era team successfully supported the launch of Europe’s fastest growing e-commerce fashion company, About You, in the Italian market with the activation of more than 200 Italian social media stars.

"I'm thrilled to be back in the place where it all began. I've followed with great curiosity Divimove's transformation and repositioning as We Are Era. The company, its team and especially the cross-platform and cross-country advertising opportunities for brands, broadcasters and NGOs are unique in this industry. With a triad of content, talent and reach, we will be at the forefront of shaping influencer marketing and branded content in Italy. The motivation and enthusiasm of my local team inspired me from day one. I really look forward to exciting times ahead of us", explains Emanuele Martinengo, Managing Director at We Are Era Italy.

"For years, our talent business in Italy has been developing a new generation of opinion leaders. Their authenticity, trust and relevance within multi-layered communities inspire advertisers across all industries. Now it's time to take the next step and dovetail our influencer marketing power with production, data, media and social commerce expertise. For this task, I could wish for no one less than Emanuele as the perfect candidate. He has a deep understanding of the market, the dynamics of the Italian creator economy and the needs of our clients. Both personally and professionally, it’s a perfect match. I am immensely proud of this very special reunion and very much look forward to working with Emanuele together again”, says Nancy Julius, COO at We Are Era.

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